I got the news from Blogger Buzz on my phone in a pub in town a few hours ago. Google Knol is up. Find me here. Let's play.
ars technica says
"..The search giant is allowing article owners the option of displaying AdSense ads on knols and, naturally, getting a cut of ad revenue. With Wikipedia articles often dominating Google's results, the world's most popular search engine is dangling a tasty carrot in front of article authors, PhDs and otherwise.."article